Comments on: Andrews & Dunham: Damn Fine Marketing

By: Chris McCall

Chris McCall — Wed, 10 Feb 2010 15:07:06 +0000

forget the icon, check out:

1. single-page ecommerce
2. google maps API-powered single-box address field
3. fly models in sheets being fly outdoors

By: Chris McCall

Chris McCall — Wed, 10 Feb 2010 00:01:45 +0000

and the winner is.... http://bombsheets.com

By: marshalldt

marshalldt — Tue, 09 Feb 2010 17:14:12 +0000

wow. that's quite an icon.

By: downtempo

downtempo — Sun, 27 Dec 2009 20:09:06 +0000

thanks marshall! the menu itself feels a little overdone in with the numbers of fonts and sizes in play, but i really like the way they dissect the different marketing rules at work. of course, there's always the ultra-simple value proposition route that 37signls have been pioneering at http://basecamphq.com/signup with the simple pitch above the fold, and the complexity and additional documentation beneath. (and yes i know that there is no page fold, so sue me.)

By: marshalldt

marshalldt — Thu, 24 Dec 2009 16:35:49 +0000

andy, another great example of "selling with design" is william poundstone's detailed breakdown of the menu at balthazar: http://nymag.com/restaurants/features/62498/