Something that we believe passionately about at Downtempo is having a great product experience from beginning-to-end. In the quest for great code, sometimes product design and interaction can fall by the wayside, and things like identity design are sometimes dismissed as mere window dressing. We couldn’t disagree more — while code is the foundation of software products, it’s the holistic product experience that has to engage the user on all levels, and identity designs from great design shops (such as our friends and collaborators at cinstudio) are a key part of setting the tone of that experience.
When I was reading over the blog Own Your Mind today, I stumbled across a blog post describing the lockpick business cards that a few different hackers had designed for them, which spawned a rich discussion on Flickr. (The original design for the cards were done by Jenni Mattson in an identity design project for Melvin. Definitely check out her other identity design projects on her site.)
The business cards speak for themselves — clean design, utilitarian, and they actually do break apart into a set of fully functional lockpicks. Great work, Jenni.
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